|
History
MRKT 260 –
Principles of Marketing
MRKT 360 – Health
Service Marketing
MRKT 361 – Consumer Behavior
MRKT 365 – Marketing
Research
MRKT 367 – Marketing
Communications
MRKT 369 –
Selling and Sales Management
MRKT 462 – E-Marketing
MRKT 464 –
International Marketing
MRKT 466 – Marketing
Management
MRKT 467 – Channels
of Distribution
MRKT 468 – Services
Marketing
MRKT 469 – Co-op Training
Credit Hours - 3
This course provides a general overview of marketing. It shows how marketing
creates value, how to scan the environment and how to identify marketing mix
components in relation to market segmentation.
Prerequisites -
Credit Hours - 3
The course is designed as an introduction to marketing concepts and practices
related to health services and hospital administration. The topics cover the
role of marketing, as well as the development and design of pricing, promotion,
and distribution procedures in relation to the management of health care
organizations.
Prerequisites - HAS 170, ELIB 201
Credit Hours - 3
The focus of this course is on cognitive, behavioral and social influences as
they relate to consumer attitudes, perceptions and purchase. The course will
also explore the consumer decision process and marketing efforts to influence
and shape these decisions.
Prerequisites - MRKT 260
Credit Hours - 3
Marketing research is the systematic process of generating information to aid
marketing decision-making as well as to improve knowledge about consumers. This
course provides insights into the broad range of activities involved in
marketing research within organizations using both qualitative and quantitative
market research techniques.
Prerequisites - MRKT 260
Credit Hours - 3
This course provides an overview of the elements of marketing communications
from an integrated perspective. This knowledge allows students to be able to
research and evaluate a company’s marketing and promotional situation and use
this information in developing effective communication strategies and programs.
Prerequisites - MRKT 260
Credit Hours - 3
This course focuses on the principles and practices of selling and sales
management. A detailed demonstration of the selling process and an examination
of the elements of an effective sales force as a key component of the
organization's total marketing effort will be presented in this course.
Prerequisites - MRKT 260
Credit Hours - 3
This course examines the Internet and other technologies as tools for effective
marketing. Students will learn how these technologies have impacted the
marketing environment, consumers, and the elements of the marketing mix, and
explore implications for a company's marketing plan.
Prerequisites - MRKT 260
Credit Hours - 3
This course studies the international business environment and the challenges
facing the firms in developing and implementing international marketing
strategies. It includes an analysis of the international marketing environment,
international market entry and development, export marketing mix, and the global
marketing mix.
Prerequisites - MRKT 260
Credit Hours - 3
This course provides a capstone experience integrating learning from other
marketing courses. In particular, it focuses on how to find and analyze market
opportunities and plan marketing strategies, as well as analysis, planning,
implementation, and control of marketing programs to achieve a competitive
advantage.
Prerequisites - MRKT 260, MRKT 361, MRKT 365
Credit Hours - 3
This course is an integrative view of marketing channels and is designed to show
students how to develop, maintain and manage effective relationships among
marketing channels to achieve sustainable competitive advantage by using
strategic and managerial frames of reference.
Prerequisites - MRKT 260
Credit Hours - 3
This course investigates the characteristics of services, strategic differences
in the marketing of goods versus services, service standards, service quality
measurement and management and customer satisfaction. Emphasis is placed on the
integration of marketing, human resources, and operations within services, as
well as how to implement and maintain profitable strategies.
Prerequisites - MRKT 260
Credit Hours - 9
The purpose of this course is to provide students with practical industry
experience. During the program, the students will have the opportunity to apply
their theoretical knowledge to solve real business problems.
Prerequisites - ACCT 412
|