Dr. Naima Bogari is an Associate Professor in marketing at King Abdulaziz University. Dr. Naima obtained her PhD from University of Huddersfield, UK. Dr. Naima has held several job positions, including Vice Dean of the Faculty of Economics and Administration and a Chair in several departments Marketing, Political Science, and Economics. She worked as a part-time consultant in Jeddah Municipality. Her research interests include consumer behavior, service quality, customer satisfaction, tourism marketing – tourist behavior, consumer decision making, cross-cultural issues in marketing and business ethics. Naima attended many administrative and educational courses. Also, she is an online certified trainer for Marketplace Simulation.