Dr. Asma Zaheer is an Associate Professor at the Department of Marketing, Faculty of Economics and Administration, King Abdulaziz University, Jeddah-Saudi Arabia. She received her PhD degree in Marketing. Her research interest includes Service Quality, Digital Marketing, Retailing and Customer Engagement. Dr. Asma Published two Patents and 32 research papers till 2023 in different international journals including Web of Science (ISI) and SCOPUS. Dr Asma attended many Faculty Development Programs (FDP) and attained many Professional Certifications to become an effective researcher and faculty. She is very supportive, co-operative, responsible, hardworking and enthusiastic with good interpersonal communication skills.