Danah Abdulaziz Alshaikh is a lecturer at King Abdulaziz University, Faculty of Economics and Administration, Marketing Department: • She holds a Bachelor's degree in Business Administration - Marketing track from King Abdulaziz University, and a Master's degree in Business Administration - Marketing specialization from Barry University in the United States. • She has a long experience in the higher education where she taught various courses in management and marketing. • Holds several certificates in management, education, and academic research. • Among her scientific interests: marketing strategies, consumer behavior, marketing for non-profit organizations, distribution channels, and quality management.