Basmah Al-Towireb is a lecturer in the Marketing Department at King Abdulaziz University, also she’s Responsible for the Marketing Department since 2020. In 2010 Basmah started her career path as a Sales Associate at Alhamrani Motors Company, then as a Customer Service Representative at the Saudi British Bank. In 2012 Basmah was appointed as a faculty member at King Abdulaziz University. Basmah earned her Master's degree in Marketing from Florida International University, and a BS in Marketing from King Abdulaziz University. Basmah's research areas of interest are social media's effect on marketing, digital marketing, consumer behavior, and brand names.