Dr Saeed Badghish is an Assistant Professor in the Department of Marketing at King Abdulaziz University. He has worked in the industry with global companies while holding his bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals. He has experience in sales management, being a section manager in Tamer Group (P&G), and then he performed his professional duties as a regional sales manager in Pioneer Electronics. He received his MS Degree (Marketing) in 2008 from the University of Newcastle, Australia. Dr Saeed did his PhD in International Marketing at the University of Western Sydney. His research interests are entrepreneurship, sales management, consumer behaviour, customer complaints and cross-culture studies.